Heads Together and The FA have teamed up to run a season-long campaign to change the conversation on mental health.

Imagine if we talked about mental health as much as we talk about football.

It’s our national game – passionately loved and followed by millions of people in the UK. So many of us don’t go a day without talking about football, and it’s time that the same can be said for mental health. That’s why we’ve launched Heads Up with The FA – a new campaign using football to change the game on mental health.

We want to encourage more men to feel comfortable talking about their mental health and feel able to support their friends and families through difficult times.

Join the conversation using #HeadsUp and look out for more on @Heads_Together and @TheFA.

"We are here today to take a big step in shattering this silence. We are going to use one of the most powerful, unifying forces in our society – football – to start the biggest ever conversation on mental health."

The Prince of Wales

Heads Up so far...

After launching in 2019, we've taken the Heads Up campaign across the country and spoken to players, fans, and managers about how we can all come together to change the conversation on mental health through football. On the 1st of August we'll be celebrating the culmination of the campaign with the Heads Up FA Cup Final and a week of activity ensuring that, now more than ever, mental health is at the forefront of the game both for players and fans.


Charity Partners

The Heads Up campaign is a partnership between The FA and Heads Together. We’re also thrilled to have partnered with the following charities:

Suicide is the single biggest cause of death in men aged under 45 in the UK. The Campaign Against Living Miserably (CALM) is a national charity dedicated to preventing male suicide by helping men who are down or in crisis, promoting culture change so that any man considering suicide feels able to seek help and campaigning for better understanding of suicide and prevention.

Mind charity logo

No one should have to face a mental health problem alone. Mind supports millions of people every year through our helpline, information services and online communities. Mind also have a network of local Minds providing face-to-face services tailored to communities across England and Wales.

Sporting Chance supports individuals and organisations across sport to address mental health, emotional welfare and addictive disorders. This support spans the professionally active and retired sportsmen and women in three core areas; counselling, residential treatment and education and training.