Heads Up

Heads Together and The FA have teamed up to run a season-long campaign to change the conversation on mental health

Imagine if we talked about mental health as much as we talk about football.

It’s our national game – passionately followed and wholeheartedly loved by millions in the UK and billions around the world. Many of us won’t go a day without talking about it.

Through Heads Up, we want to help everyone feel as comfortable talking about mental health as they are talking football.

We want to build on the decades of work that have been done to change the conversation on mental health and help people feel better able to support their friends and families through difficult times.

And we want to remind everyone that we all have mental health – just as we all have physical health, and it’s time we start taking our mental fitness as seriously as we do our physical fitness.

Join the conversation using #HeadsUp, and look out for more on @Heads_Together and @TheFA.

"We are here today to take a big step in shattering this silence. We are going to use one of the most powerful, unifying forces in our society – football – to start the biggest ever conversation on mental health.” – The Duke of Cambridge"

The Duke of Cambridge
Charity Partners

The Heads Up campaign is a partnership between The FA and Heads Together. We’re also thrilled to have partnered with the following charities:


Suicide is the single biggest cause of death in men aged under 45 in the UK. The Campaign Against Living Miserably (CALM) is a national charity dedicated to preventing male suicide by helping men who are down or in crisis, promoting culture change so that any man considering suicide feels able to seek help and campaigning for better understanding of suicide and prevention.

Mind charity logo


No one should have to face a mental health problem alone. Mind supports millions of people every year through our helpline, information services and online communities. Mind also have a network of local Minds providing face-to-face services tailored to communities across England and Wales.

Sporting Chance

Sporting Chance supports individuals and organisations across sport to address mental health, emotional welfare and addictive disorders. This support spans the professionally active and retired sportsmen and women in three core areas; counselling, residential treatment and education and training.