Heads Together and The FA have teamed up to run a season-long campaign to change the conversation on mental health.

Imagine if we talked about mental health as much as we talk about football.

It’s our national game – passionately loved and followed by millions of people in the UK. So many of us don’t go a day without talking about football, and it’s time that the same can be said for mental health. That’s why we’ve launched Heads Up with The FA – a new campaign using football to change the game on mental health.

We want to encourage more men to feel comfortable talking about their mental health and feel able to support their friends and families through difficult times.

Join the conversation using #HeadsUp and look out for more on @Heads_Together and @TheFA.

"We are here today to take a big step in shattering this silence. We are going to use one of the most powerful, unifying forces in our society – football – to start the biggest ever conversation on mental health."

The Duke of Cambridge

Heads Up so far...

After launching in 2019, we've taken the Heads Up campaign across the country and spoken to players, fans, and managers about how we can all come together to change the conversation on mental health through football.

A Royal Team Talk

The Duke of Cambridge met with football stars, both past and present, to talk mental health for BBC One’s 'A Royal Team Talk: Tackling Mental Health'.


Community Shield 2019

The 2019 FA Community Shield fixture between Liverpool and Manchester City kicked off the Heads Up campaign and started the biggest ever conversation on mental health through football.


Take A Minute

Every game in the third round of The Emirates FA Cup was delayed by a minute in support of the Heads Up campaign and to encourage fans to take a minute to look after their mental health.


Heads Up Weekends

Over two weekends in February, all of football came together to kick off the biggest ever conversation around mental health in support of the Heads Up campaign.



Charity Partners

The Heads Up campaign is a partnership between The FA and Heads Together. We’re also thrilled to have partnered with the following charities:

Suicide is the single biggest cause of death in men aged under 45 in the UK. The Campaign Against Living Miserably (CALM) is a national charity dedicated to preventing male suicide by helping men who are down or in crisis, promoting culture change so that any man considering suicide feels able to seek help and campaigning for better understanding of suicide and prevention.

Mind charity logo

No one should have to face a mental health problem alone. Mind supports millions of people every year through our helpline, information services and online communities. Mind also have a network of local Minds providing face-to-face services tailored to communities across England and Wales.

Sporting Chance supports individuals and organisations across sport to address mental health, emotional welfare and addictive disorders. This support spans the professionally active and retired sportsmen and women in three core areas; counselling, residential treatment and education and training.