Heads Up

The Duke of Cambridge visits Hendon FC with the #HeadsUp campaign

  We launched at The Community Shield at the beginning of August, and now we’re off to Hendon FC with The Duke of Cambridge to find out more about the incredible mental health initiatives they are running to improve support in their community. The Duke first met the team behind an outreach programme Hendon FC…

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The FA unveils new mental health guidance for coaches as part of #HeadsUp

In a really exciting moment for the Heads Up campaign, The FA has released new guidance notes to help coaches and managers in adult football better support the mental wellbeing of their players. The FA has been working in partnership with Mind, and alongside a mental health advisory group to develop this guidance, which aims…

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Heads Up launches at The Community Shield

Heads Up, our new campaign in partnership with The FA launched today – Sunday 4th August at The Community Shield. This exciting new campaign will harness the influence and popularity of football to help show the nation that we all have mental health and it is just as important as physical health. It will raise…

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The Duke of Cambridge talks mental health with football stars in A Royal Team Talk

In a frank and revealing conversation to encourage men to talk about the importance of mental health and mental fitness, His Royal Highness sat down with Thierry Henry, Peter Crouch, Danny Rose, Jermaine Jenas and Gareth Southgate to talk all things football, family and mental health. The group talk about their own experiences from issues…

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The Duke of Cambridge announces partnership with The FA

Harnessing the influence and popularity of football, Heads Up will be a campaign to remind us all that mental fitness is just as important as physical fitness. Building on the important work that has been done throughout the UK to tackle the stigma that surrounds mental health, the campaign will use football to change the…

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