Heads Together and The FA have teamed up to run a season-long campaign to change the conversation on mental health

Football is coming together over two weekends in February to kick off the biggest ever conversation around mental health, in support of the Heads Up campaign.

The Heads Up Weekends, which are taking place on the 8th-9th and 15th-16th February, will see every football team from across the Premier League, English Football League, The National League, The Barclays Women’s Super League, The FA Women’s Championship and The FA Women’s National League dedicate their matches to Heads Up.

The weekends will highlight the power of talking as a way to support one another and normalise what can often be thought of as a difficult subject, with activities taking place at fixtures across the men’s and women’s football calendar.

The Heads Up weekends are another step in showing the nation that mental health is just as important as physical health, and it only takes a second to #KickOffAConversation.

Join the conversation using #KickOffAConversation and #HeadsUp look out for more on @Heads_Together and @TheFA.

"We are here today to take a big step in shattering this silence. We are going to use one of the most powerful, unifying forces in our society – football – to start the biggest ever conversation on mental health."

The Duke of Cambridge

How to #KickOffAConversation

Mental health can often feel like a big and scary topic to tackle, but there are so many ways to get talking. Not sure where to start? Here’s some tips and inspiration to get the ball rolling.

Kick off a conversation with a SHOUT volunteer


Anxious? Worried? Stressed? Text ‘Heads Up’ to 85258 to kick off a conversation with a crisis volunteer.


The CALM Football Collective


Read AFC Oldsmiths’ story about their involvement with our charity partner’s football initiative, the CALM Football Collective.


Top tips for kicking off a conversation


Learn some top tips for how to start a conversation about mental health, from our charity partner Mind.


Get your Mind Plan

Every Mind Matters

Talking is one of many steps you can take to look after your mental health. Take the Every Mind Matters quiz and get your personal Mind Plan now to discover more simple steps.



Charity Partners

The Heads Up campaign is a partnership between The FA and Heads Together. We’re also thrilled to have partnered with the following charities:

Suicide is the single biggest cause of death in men aged under 45 in the UK. The Campaign Against Living Miserably (CALM) is a national charity dedicated to preventing male suicide by helping men who are down or in crisis, promoting culture change so that any man considering suicide feels able to seek help and campaigning for better understanding of suicide and prevention.

Mind charity logo

No one should have to face a mental health problem alone. Mind supports millions of people every year through our helpline, information services and online communities. Mind also have a network of local Minds providing face-to-face services tailored to communities across England and Wales.

Sporting Chance supports individuals and organisations across sport to address mental health, emotional welfare and addictive disorders. This support spans the professionally active and retired sportsmen and women in three core areas; counselling, residential treatment and education and training.