The 2019 FA Community Shield fixture between Liverpool and Manchester City kicked off the Heads Up campaign and started the biggest ever conversation on mental health through football.

Community Shield 2019

On Sunday 4th August 2019, The FA Community Shield fixture between Liverpool and Manchester City kicked off the Heads Up Campaign, which will harness the influence and popularity of football to help show the nation that we all have mental health and it is just as important as physical health. It will raise awareness, spark conversations and signpost to support for those in need.

During the pre-match ceremony, a short video message from The Duke of Cambridge introduced the Heads Up campaign and encouraged everyone watching to join in the singing of the clubs’ anthems, ‘You’ll Never Walk Alone’ and ‘Blue Moon’.

The singing was led by two community choirs – iChoir from Liverpool and Bee Vocal from Manchester – which were both created to support mental wellbeing and to challenge the stigma surrounding mental health. The iconic anthems refer to themes of isolation and the importance of togetherness – some of the core messages behind the campaign.

"Together lets help change the game on mental health."

The Duke of Cambridge

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