GETTING OUR HEADS TOGETHER
Heads Together brought eight leading charities with decades of experience in tackling mental health stigma together with The Duke and Duchess of Cambridge and Prince Harry to change the conversation on mental health.
We have been working with YouGov and The Data Science Institute at Imperial University to research how the country is talking about mental health and whether this is changing.
As Heads Together moves into its next phase, we are sharing some of these findings along with the challenges we have identified.
Heads Together aims to tackle these challenges by providing practical solutions to help people have conversations.
8 CHARITY PARTNERS
3 FUNDING PARTNERS
THE POWER OF CONVERSATIONS
Conversations about mental health can make a real difference.
Our YouGov survey showed that when people have talked about their mental health they find it helpful.
Talking may be easier than you think but many find it hard to start the conversation.
WHEN WE GET OUR HEADS TOGETHER WE CAN ACHIEVE GREAT THINGS
Building on decades of passionate campaigning by our partners, together we showed that when we got our Heads Together we can get the country talking about mental health.
conversations in the media
liked, watched, shared or commented online
Talking mental health on the radio.The "Global" Takeover reached 52% of British adults in one day.
Social media activity graph:There was an online conversation on mental health the week of the London Marathon
MENTAL HEALTH MARATHON
As the 2017 Virgin Money London Marathon Charity of the Year, Heads Together couldn’t have had a more positive and high profile platform to get the country talking about mental health.
On the day, thousands of runners who were running for many other great causes, wore their Heads Together headband to show their support for the world’s first ever Mental Health Marathon.
Hundreds of thousands of people supported by wearing headbands on social media and even Battersea Power Station put one on in support of the campaign.
RUNNERS WERE GIVEN HEADBANDS
HEADBANDS WERE WORN ON TWITTTER
HEADBANDS WERE WORN ON FACEBOOK
HEADBANDS WERE WORN ON SNAPCHAT
Charity partner impact
Anna Freud National Centre
42% increase in referrals to parent & child groups
148% increase in downloads of their school resources, with 18,000 downloaded this year
104.56% increase in downloads of the Baby Buddy App
35% increase in unique under 25 website users during April
15% increase in calls to the parent’s helpline between February - April 2017
Contact partners Help for Heroes and Walking with the Wounded saw 67% and 63% increases, respectively, in referrals to their mental health support
Double visits to website after CALMzine interview with Prince Harry and The Duke of Cambridge
Mind's Infoline had its busiest ever day after the London Marathon, with 58% more calls than normal
A National Conversation on Mental Health
The Royal Foundation wanted to find out how the country was talking about mental health and if this had changed over the course of the campaign.
Half the country is talking about mental health. However men are still less likely to talk than women, and the younger you are, the more likely you are to talk.
Talking about mental health is becoming more normal. More people with no reported symptoms of a mental health problem were talking about their own mental health.
There was an increase in men having a conversation with a professional during the campaign period.
There was an increase in the number of people who said they would be comfortable talking to a family member, friend, GP/doctor, counsellor or charity in the future.
People are most likely to talk to a friend or family member first. They are least likely to speak to their HR department at work.
The number of people talking about their own mental health increased, peaking the day after the marathon.
I had a conversation about my own mental health
The conversation on mental health is changing, but there is much more to do.
Our research, which has helped shape our plans for the next stage of Heads Together, highlighted the following changes:
Mental health problems are the leading cause of absence from work in the UK, but people are least likely to talk to a supervisor. Encouraging conversations in the workplaces is vital. Mental ill health costs the UK
£35 billion annually
3 in 4
UK suicides are men
Although more men are talking and getting help, they remain significantly less likely than women to have a conversation or get professional support.
MORE PEOPLE ARE FEELING THE POWER OF CONVERSATIONS
Half the country said they’re not talking about mental health.
Our research shows that even though 4/10 people find it difficult to start a conversation about their own mental health, once they have had the conversation, 8/10 people say they found those conversations helpful.
people find it difficult to start conversation
people say they found it helpful
We want to help give more people the confidence, opportunity and tools to start these vital conversations.
6. Next steps
Next steps for Heads Together
Heads Together has been showing people how conversations can help, and now we want to help people have them.
In its next phase, Heads Together will be investing in programmes to help millions of people in the UK’s schools, workplaces and armed services talk about, and get help with their mental health.
The Royal Foundation is investing £2 million to establish a start up for digital mental health innovation to develop digital tools to help people have conversations about mental health.
WHEN WE GET OUR HEADS TOGETHER, WE CAN ACHIEVE GREAT THINGS
Heads Together was enabled by The Julia & Hans Rausing Trust, ShareGift, London Marathon Events, and the first three Heads Together Founding Partners – Dixons Carphone, Unilever UK and Virgin Money.
The campaign has also been generously supported by The Stone Family Foundation, BlackRock, and Patrick Healy.
This support has helped amplify the aims of the campaign as well as fund specific projects designed to help us all with our mental health.